A shocking fact about the marketing industry is that many bloggers and marketers still need knowledge of basic SEO. Most business owners are still unable to grasp the basic principles of SEO and that is precisely the things that are holding them back from achieving their true potential. The reason for the lack of knowledge could be deemed as a mix of laziness and an excessive love for PPC and simple money pumping. Another reason for this lack of SEO proficiency is that many services and websites don’t offer tips to their users concerning SEO and maintaining an organic ranking. A change has recently been made, as WordPress may very well become the first blogging website to implement an SEO section strictly for their users and their needs. Let’s take a look at the advanced SEO tools announcement and what it actually means for site owners.
The big announcement
WordPress made a recent announcement about adding advanced SEO tools to their site. Now, most knowledgeable people would laugh the “advanced” part off, but they actually shouldn’t. Many people use WordPress services, without any knowledge about attracting customers and visitors.
Their goal is to teach people to optimize their blog or site for search engines and to make the blog more suitable for sharing on social media.
WordPress should really be lauded for their effort in educating people about one of the hottest areas of expertise – digital marketing. Plus, this will allow WordPress to get even more traffic, so it’s a win-win for both sides.
Advanced SEO Tools
The tools themselves
Out of all the tools added, the first one is the added option of customizing meta descriptions. When search engines list your site, they randomly put text in the description. With WordPress customization tool, you can do this on your own and select the description that fits you best.
Custom title formats are another novelty for WordPress users. This feature allows you to customize the titles of pages on different sections of your site. You can reorder all the elements, like site names, taglines and page titles. This was previously unavailable, so it’s bound to cause a massive stir.
Social media previews are the next big thing in this line of WordPress tools. With it, you can see how a published post or page will actually look like in reality. This advanced SEO tool will give you the idea of how the post will look on Facebook, Twitter and Google search.
This, combined with the other tools will teach blog users to make the most out of their content and promote it the right way. Most social media sharing goes without the necessary checks, so this should improve the social media presence of many blogs and companies.
These SEO tools are advanced by no means, but they are a great step forward. Keep in mind that WordPress is mainly used by amateur bloggers who can’t grasp the concept of SEO. With this new set of tools, who knows what kind of brilliant idea might get a voice to hear next.
If you need more information on how to add advanced SEO tools call Websites Depot at (888) 477-9540.